Ballot display format
The concrete presentation of the contents of a ballot appropriate to the particular voting technology being used. The contents may be rendered using various methods of presentation (visual or audio), language, or graphics.
Source: Election Terminology Glossary - Draft, National Institute of Standards and Technology (NIST), https://pages.nist.gov/ElectionGlossary/; Glossary of terms database, U.S. Election Assistance Commission, https://www.eac.gov/glossary/